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Gigi Hadid on the cover of Vogue Italia: “Stories are what inspire people”


Yes, these are the best days. I appreciate and enjoy photos whose aim is to convey an authentic and genuine aesthetic, without make-up or anything else. But I think a big part of what inspires people to join this industry and experience fashion as a source of inspiration are still the stories where the storytelling is really strong.

MAX MARA ATELIER pure wool coat.

Reflecting on the new world of fashion, you can’t help but think of Virgil Abloh, because fashion wouldn’t be the same without him. What was he really revolutionary in your opinion?

I don’t think there are enough words to say. But in the end what matters most is that he influenced so many people and in so many different fields – technology, architecture, art, fashion. Virgil could take an interest in anyone and not only find in them what he found inspiring, but also make them really believe in their own talent. I don’t think there will be creatives in the industry in the coming decades who will not be inspired by him. And then he taught us to celebrate what we are doing. Fashion is always so caught up in commitments and speed, he was the one who said, ‘hey, everybody stop, let’s have a party for no reason in the middle of fashion week’. There was no red carpet, just a chance to get together.



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